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Essay / Research Paper Abstract
This 10 page paper provides an overview of the book 'Pour Your Heart Into It' by Howard Schultz. The book provides a tale on how Starbucks made it big, written by the genius behind the billion dollar business. No additional sources cited.
Page Count:
10 pages (~225 words per page)
File: RT13_SA143Str.rtf
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an overview of the book "Pour Your Heart Into It" by Howard Schultz. The book provides a tale on how Starbucks made it big, written by the genius behind the
billion dollar business. No additional sources cited. SA134Str.rtf Howard Schultz (1997) begins his book called "Pour Your Heart Into It" by remembering his hardworking father.
Most people who end up to be big business moguls do often remember their parents, or some other individual, and think that they never want to be in the 9
to 5 rat race. An up and coming entrepreneur wants to make it big without having to give blood, sweat and tears to a company that will only reward him
with a gold watch at the end of a 50 year stint. Boys and girls who arise from humble beginnings can make it if they have a vision and a
little advice. In the book, Schultz acts as mentor to millions of people wondering whether or not they have what it takes to foster a million dollar enterprise. Schultz talks
about what attracted him to Starbucks. Most people by now have heard of the coffee giant. It is a chain store that not only sells coffee, but the ambiance to
go along with it. People will pay about four dollars for a cup of coffee. Before the advent of coffee bars and long before Starbucks, such a price was inconceivable.
In any event Schulz was intrigued. Seemingly a coffee lover himself, he was attracted to the business and wanted to make it grow. He wanted to expand the corporation and
he did so with flair. Few would argue the point that he was very successful. Part of the purpose of such a book is to tell the Starbucks story. Another
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