Sample Essay on:
What Corporations Are Doing To Regain Public Trust

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Essay / Research Paper Abstract

A 6 page paper. Public trust in corporations is at an all time low. Very few Americans trust anything corporate executives say. This essay reports data regarding the waning trust Americans have in big business and then, goes on to discuss what is being done to regain trust and assure the public companies are following ethical codes. Most of their processes are happening behind the scene and will never be published. Professional organizations and regulators, on the other hand, are widely publishing steps they are taking. Examples are included. Statistical data are included. Bibliography lists 7 sources.

Page Count:

6 pages (~225 words per page)

File: MM12_PGcpett.rtf

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Unformatted sample text from the term paper:

leader take this position at a company that was in bankruptcy and that was accused of deceiving the public? Capellas responded to this question in a press conference: "I took this job because I am convinced that WorldCom has the assets, the customers and the people to regain a leadership role in this industry. In order to do this, we must first regain trust and win respect. Accordingly, together we will rebuild WorldCom into a model of good corporate governance and management integrity" (The Business Journal Online, 2002). Capellas certainly has his work cut out for him in terms of regaining the trust of the people because the American public has very little trust in corporations. A recent poll asked respondents "which of the following will be the biggest threat to the country in the future - big business, big labor or big government?" (Norman, Shell and Rosenstein, 2002). This same question has been asked in previous polls and the. The following table reflects results for the last two polls: Date Business Labor Government Oct. 25-28, 2000 22% 7% 65% July 5-8, 2002 38% 10% 47% (Source: Norman, Shell and Rosenstein, 2002). The same poll found that more than 70 percent of those surveyed said that CEOs of large corporations could not be trusted and 80 percent said that top executives of large corporations would take "improper actions" to further themselves or to become wealthier (Norman, Shell and Rosenstein, 2002). The same proportion, 80 percent believed that HMO managers cannot be trusted and 77 percent said that stockbrokers cannot be trusted (Norman, Shell and Rosenstein, 2002). Following the Enron and WorldCom scandals, many corporations have implemented a blitz campaign to boost their public image but newspaper columnist Bill Virgin said there are two things that corporations need to ...

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