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Essay / Research Paper Abstract
A 4 page paper answering 4 questions about mission and vision statements and their value to the organization. Bibliography lists 6 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmgmtSystDQs4.rtf
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Unformatted sample text from the term paper:
require a long-term perspective and what is meant that the vision and mission should be relatively timeless and sufficiently broad in scope. The
statement, "We are an investor-owned, ethically governed, profitable Italian foodservice company enriching home dining through quality products" provides guidance for both present and future decisions. Being ethically governed led
the company to decide to be HACCP-compliant within two years, which is admirable but practical as well. The company can believe that the regulatory "suggestion" will become mandatory in
the future; by being compliant early on it can focus on the business as competitors struggle with regulations. The short-term view is that becoming HACCP-compliant is cumbersome and expensive;
the long-term perspective of the mission statement leads the company to act in the present and focus on positive growth in the future.
The vision of offering authentic Italian dining precludes any contemplation of "reinventing the wheel," or offering Japanese sauces in Japan. The vision statement both allows and compels the company
to focus on its core business. Being timeless and broad-based provides guidance for the present and the future, without constraining the company in the face of technological or social
changes. As David and David (2003) state, mission and vision statements "should be enduring, though not cast in stone" (p. 11). 2. Post some real life mission or vision statements
you know of that meet the requirements of DQ 1. Starbucks Starbucks mission statement is concise yet provides a "plumb line" against which
to measure decisions. The statement reads, Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow (Starbucks Mission
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