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Essay / Research Paper Abstract
A 6 page paper evaluating the effectiveness of several websites, ranging
from retail book sales to wholesale pharmaceutical services to fast food restaurant information.
Each site is assessed on a variety of criteria, all of which relates to the site's effective use of
marketing principles. Some of the sites evaluated here are highly effective, and the manner in
which they achieve their effectiveness serves to highlight the failings of less useful ones, such as
Fruit of the Loom. Each provides example of why website design needs to reflect the business
strategies of the company represented. No sources listed.
Page Count:
6 pages (~225 words per page)
File: CC6_KSwebReview.rtf
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Unformatted sample text from the term paper:
on a variety of criteria, all of which relates to the sites effective use of marketing principles. Amazon.com; Barnes & Noble
Both Amazon.com and Barnes & Noble (www.barnesandnoble.com) websites are useful to the customer. Of course competition is intense between these two companies, and
Barnes & Noble has a business advantage in also having an extensive traditional retail network established, with stores throughout the country. Both began life on the Internet strictly as
sellers of books, and retail purchasers know there can be a wide variation in price. Neither is consistent in being lower-priced than the other; book prices vary according to
title, popularity and promotion. Porters five forces include bargaining power of suppliers and buyers; threat of new entrants; threat of substitutes; and rivalry
among existing competitors. Each company is valuable to suppliers, thereby reducing suppliers bargaining position. Anyone can put up a website and sell books, but Amazon.com is linked on
thousands of pages; Barnes & Noble has its own keyword at America Online, the largest ISP in the country. New entrants certainly can enter with ease, but they have
great difficulty in reaching the level of effectiveness that both of these companies have achieved. The threat of substitutes is greater for Amazon.com, in that it has sought to
sell all types of merchandise while Barnes & Noble concentrates on books. Of course there is great rivalry between the two companies, but
the greatest of Porters five forces as they affect these two companies is the power of buyers. Customers expect total price to be equal to or less than they
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