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Essay / Research Paper Abstract
A 6 page paper discussing a case dated late 2007. A time of economic contraction is an excellent time for learning, applying lessons and building for the future and the better days ahead. Recommendation for Wal-Mart is that it focuses on the US market and seeks to learn all it can about changing economic conditions. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSwalmCase.rtf
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Unformatted sample text from the term paper:
the worlds largest retailer and eclipse GM as Americas largest company several years ago, on the strength of rabid cost-cutting measures and the lesson that founder Sam Walton learned in
the 1960s: reduced margin equates to increased sales and higher total profits. The approach was practiced with integrity while Sam Walton was alive and in charge; since that time
Wal-Mart has been accused of predatory practices including driving small competitors out of business and then increasing prices to higher than pre-Wal-Mart levels (Quinn, 2000). The company has all
it can do to preserve profitability in the present, however. One consistent feature of the company is that it takes time to make big decisions and continually looks to
the future. SWOT Analysis Strengths * Worlds leading retailer. * Customers believe Wal-Mart offers the lowest prices. * Leading retailer of private label brands. * Rarely bring in senior management
from outside. * "Strong marketing capabilities" (Wal-Mart Stores, Inc., 2008; p. 5). Weaknesses * Rarely bring in senior management from outside. * Opponents of tactics are highly vocal. * "Numerous
legal issues" (Wal-Mart Stores, Inc., 2008; p. 5). Opportunities * Can make the community dependent on it. * "Expanding brand portfolio" (Wal-Mart Stores, Inc., 2008; p. 5). * "Rising US
healthcare spending" (Wal-Mart Stores, Inc., 2008; p. 5). * "Increasing store network" (Wal-Mart Stores, Inc., 2008; p. 5). Threats * Small businesses may fight back rather than close. * Consumers
may come to prefer smaller, time-saving settings. * "Intense competition" (Wal-Mart Stores, Inc., 2008; p. 5). * "Opposition and resistance from communities" (Wal-Mart Stores, Inc., 2008; p. 5). * Effects
of the sub-prime crisis and now the general meltdown of financial markets (Wal-Mart Stores, Inc., 2008). Primary Factors Impacting Wal-Marts Strategy Many times
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