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Essay / Research Paper Abstract
This 4 page paper examines how Wal Mart markets itself. Print and electronic media are the focus of attention. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: RT13_SA740Wal.rtf
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Unformatted sample text from the term paper:
convey his worry about marketing (Cuneo, 2000). Why is Wal Mart, or companies like it, concerned about marketing anyway? One reason seems to be that everything changes all the time.
Today, the important thing is to have both online presence as well as availability in the brick and mortar world. Again, there are concerns when a traditional company branches out
into cyberspace and what has already been touched on is the idea that Wal Mart will have to contend with privacy issues. Higman notes that electronic devices have invaded
personal space so privacy will certainly become a serious issue (Cuneo, 2000). Cuneo (2000) points out that marketers have to understand that branching out into electronic media is very different
as results cannot effectively be measured as they can in other realms like print or television. Higman was critical of advertising practices embraced during the 1990s, but also noted that
certain things do need to change (Cuneo, 2000). Higman explains that the baby boomer is a good target market (Cuneo, 2000). Indeed, since Higman uttered those words, baby boomers have
been the focus of attention. It seems as if everything is geared for the 50 set today, and as they say, 50 is the new 30. Hence, marketers are jumping
on that bandwagon as they realize that those in that age bracket have money to spend. Cuneo (2000) writes: "Other challenges the industry needs to grapple with are ways to
tap consumers rapid learning curve, understanding "connectivity" and the impact of rapid information dissemination" (p.74). Since Cuneo wrote that piece, it seems like companies have made great strides, including Wal
Mart. One can see that Wal Mart has been forward thinking in choosing boomers as a target market. At the same time, it is a company that has often spent
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