Here is the synopsis of our sample research paper on Wal-Mart Strategic Audit. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 3 page paper. A strategic audit is a comprehensive analysis. This essay presents three components in that analysis: core competencies, performance and value chain. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGwlmta.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
external forces (Riley, 2003). The very size, complexity and comprehensiveness of a strategic precludes a full strategic audit to be conducted for Wal-Mart in this essay. Therefore, we will address
only some of the elements normally included in an audit of this type: * Core Competence Analysis: One of Wal-Marts core competencies is superiority in logistics. This provides numerous benefits
to customers in terms of value, choice and availability of products (Tan, 2000). Being able to identify core competencies is critical to strategic planning and also for industry analysis (Tan,
2000). To be clear, logistics is the management of inventory in such a way as to achieve 100 percent customer satisfaction (Tompkins, 1997). This area has become essential towards gaining
and retaining a competitive advantage (Tompkins, 1997). Wal-Marts competency in logistics is due to the integration of the different aspects, such as warehouse management, transportation management, data processing management, and
so on (Tompkins, 1997). Integration saves time, labor and money and is more accurate than when each component is separated (Tompkins, 1997). Wal-Mart shines in this category. * Performance Analysis.
With more than 4,800 stores, Wal-Mart is the worlds #1 retailer (Biesada, 2004). The breakout is: 1,475 discount stores, 1,750 combination discount and grocery stores and 540 Sams Club warehouse
stores (Biesada, 2004). Despite the sluggish economy, Wal-Mart realized a 4.8 percent growth in revenue in 2004 over 2003 and a 12.6 percent increase in net income (Biesada, 2004). They
also increased their number of employees by 7.1 percent (Biesada, 2004). Wal-Mart is well ahead of its closest competitors in terms of performance. In fact, they have expanded internationally and
they are the #1 retailer in both Canada and Mexico as well as in the U.s. (Biesada, 2004). Wal-Mart owns 38 percent of SEIYU, one of Japans supermarket chains (Biesada,
...