Here is the synopsis of our sample research paper on Wal-Mart Porter Analysis & Value Chain. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 10 page paper. following a brief introduction to Wal-Mart, the writer conducts an analysis using Porter's Five Forces Analysis model. The analysis is performed in narrative format and includes how Wal-Mart uses information and information technology in each of the five areas. The essay then turns to a value chain analysis, outlining the primary activities and the supporting activities. Again, the company's use of information is highlighted, as appropriate. Bibliography lists 9 sources.
Page Count:
10 pages (~225 words per page)
File: MM12_PGwlmpr.RTF
Buy This Term Paper »
Unformatted sample text from the term paper:
competitors are Carrefour, Metro AG and Royal Ahold, all foreign companies (Biesada 2006). Wal-Mart has at least 100 million visitors to their stores in the U.S. each week (Hand, 2002).
Their business model is simple: "low-price, low-wage, globally-sourced" (UC Santa Barbara, 2004). They have achieved their remarkable success because they have always used advanced information technology tools (UC Santa Barbara,
2004). This company is an innovator who has changed the way retail business is conducted and who will continue to do so. Porters Five Force Analysis Porter offered an
analysis process he called the Five Forces to gain insight into any companys profitability and competitive ranking in their market. The Five Forces are: rivalry/competition among existing competitors; the threat
of new entrants into the market; the availability of substitute products or services; the bargaining power of buyers; and the bargaining power of suppliers (Porter, 1980). Using this model, a
company is able to gain insight into their own position within their industry. The retail industry is fiercely competitive and in todays marketplace, Wal-Mart faces the challenge of domestic
as well as global or international companies. This is true in the United States and in dozens of other countries. Wal-Mart beats their competitors on sheer size with 6,300 stores,
two-thirds of which are in the U.S. (Biesada 2006). Besides its own stores, Wal-Mart holds a majority position in Seiyu, Co., Ltd, a Japanese corporation (Biesada 2006). Its two major
competitors in the U.S. are Target and K-Mart, neither of which is nearly as large or as profitable as is Wal-Mart (Biesada 2006). Wal-Mart is an exceptionally efficient organization and
this type of efficiency allows the company to better control their fixed costs (Biesada 2006). Efficiency also allows the company to excel in its product differentiation efforts (Biesada 2006). They
...