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Essay / Research Paper Abstract
A 3 page paper discussing Wal-Mart’s approaches to innovation and diversity over the years, and the implications for the company’s mastery of the four functions of management. In terms of innovation, the company has demonstrated it is quite capable of mastery of all four functions. It appears to have been rather one-dimensional in its practice of the four functions, however. Wal-Mart essentially has been forced to turn its attention to diversity and other people-related matters now. It is likely that we will see the same kinds of magic wrought on those fronts that we have been watching in innovation for the past several years. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSwalmInnDiv.rtf
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Unformatted sample text from the term paper:
practically, Wal-Mart has been an innovator from the beginning. It has been much less successful in diversity and other people-oriented matters, however. Lagging behind the nations other large
companies, Wal-Mart finally has turned its corporate attention to matters less directly related to increasing revenues. Innovation Countless numbers of businesses collect data
on their sales and rely on their IT systems in every area, but few can approach Wal-Mart in ITs influence in the way these organizations conduct their business. To
say that Wal-Mart collects data is to commit gross understatement. "Wal-Mart says its warehouse contains a staggering 43 terabytes of data, which if printed out on 8 1/2-by-11 sheets
of paper and laid end to end would reach to the moon and back six times. It is larger than any other commercial data warehouse, and perhaps second only to
the Pentagons, according to industry experts" (Holstein, Sieder and Svetcov, 1998; p. 44). Though many collect data, relatively few actually use that collected
data to its best advantage. Wal-Mart provides a view of superlatively efficient use of collected sales data, giving insight to how the chain has been able to become the
worlds largest retailer and then the worlds largest company of any kind, supplanting General Motors. Wal-Mart is known throughout the discount retail industry
for it innovations of in-store marketing; tracking each shoppers checkout items to discover more items to position together in its stores; and sharing information freely with all other stores in
the world. The company encourages employees to choose and promote items, and gives them free reign in "action alley," that wide aisle behind checkouts that accounts for much of
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