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Essay / Research Paper Abstract
This 5 page paper considers how Wal-Mart has made use of e-commerce, whether it has been successful and how the internet site compares with other e-commerce sites and examines how easy it is to use. The bibliography sites 3 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEwalestrat.rtf
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Unformatted sample text from the term paper:
2004). However, the lure of eCommerce keeps pulling the larger operators back to that medium, knowing if they do not make a success of the concept instead of failing to
gain a competitive advantage they may be saddling themselves with a competitive disadvantage; loosing customer to competitors due to the presence of this service. A successful e-commerce operation may
be seen in different lights dependant on the goals. As for Wal-Mart the long term strategy is increased market share as well as being a profitable division of the company
we also need to consider if the web site is increasing sales overall, or merely moving the medium in which they are taking place. There will always be some movement
in terms of medium, but to be successful there needs to be overall increases in market share as well as the division being profitable in its own right. If
we look at Wal-Mart and their use of e-commerce we need to look at both their business to business operations as well as their business to consumer portal. If we
look at e-commerce with business to business first we need to understand the e-commerce is not simply business undertaken on the internet. E-commerce is electronic commerce and involves transaction
made using any form of electric systems Wal-Mart has been a leader in this field, gaining many first mover advantages. The first business to business system has its foundations in
the inventory management system which has been the source of a major competitive advantage in the past and is now emulated by many retailers. This was developed so
that the reporting structure could support the required information flow of the geographically diverse operation and prevent inventory running out or stock remaining on the shelves for too long (Barney,
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