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Essay / Research Paper Abstract
This 4 page paper looks at the strategy of Wal-Mart to open up banking operations in Mexico and how this may be argued as fitting in with the overall Wal-Mart strategy as well as meeting Mexican market needs. The bibliography cites 5 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEwalbank.rtf
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Unformatted sample text from the term paper:
giving the cost advantage as well as the use of both organic growth and the acquisition. One of the ways in which they have been able to increase business has
been the identification of new markets that are under served and then entering that market to gain an advantage. This was the way in which Wal-Mart first started with the
development of the stores in rural location and has been seen with the increasing use of own brands and sales of increasingly broad product ranges. One market that Wal-Mart are
looking to move into is that of the banking industry in Mexico. Wal-Mart wishes to open a full service banking operation in Mexico (Oliver-Mendez, 2006). In a market where
only 20% of the population have bank accounts there is little doubt that this is an under served market (DSN Retailing, 2006). The Mexican economy is growing and the
country is developing so the development stage is one which indicates there is likely to be an increasing demand, and that this low level of bank account ownership, is in
part due to the inaccessibility of banking services due to facilities and associated cots. The Finance Ministry in Mexico have formally approved
Wal-Mart and issues a licence for Walmex (Wal-Mart de Mexico) (Adler, 2006). The expansion may be seen as very different from many of the strategies followed by Wal-Mart, but looking
at the strategic approach this may be seen as a very good move. Wal-mart is the market leader due to the way
is which it has followed the policies of Sam Walton who stated; "The secret of successful retailing is to give your customers what they want. And really, if you think
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