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Essay / Research Paper Abstract
This 9 page paper looks at Wal-Mart and considers an international expansion into the Syrian market. The paper starts by conducting a Porters Five Forces analysis of Wal-Mart and then looks at Syria as a potential trade destination, using a PEST analysis to assess the market. The paper then outlines a plan to for Wal-Mart to enter this market. The bibliography cites 8 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEwalsyria.rtf
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Unformatted sample text from the term paper:
well as the potential of the country in which the company is looking to move and the industry in that country. For example we can look at the entrance of
a major retailer into a smaller market, such as Syria. First we will look at Wal-Mart using Porters five forced and then we can consider Syria as a potential destination.
If we look at Porters Five force this can be used to examine the company as a while and will help to
identify the core competences. Michael Porters five forces model considers the external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed
to show how the external environment can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration when analysing their position
and possible future (DAveni, 1999). The five forces Porter identifies are the existing competitors, the threat of new entrants, substitute products (or services), and the power of purchasers and suppliers
(Porter, 1980). Porter does not see these external factors as working alone, they act in relationship to each other, and can also be influenced by the organisation which the
effect, in understanding them the organisation is in the best position to influence them (Thompson, 1998). The first of Porters five forces
we will consider is that of rivalry within the existing market place. This rivalry may take several forms, and will depend on the competitive structure of the industry. This is
a market where there is a great deal of competition in any single sector. There are a mixture of competitors, form other major retailers, such as K-Mart and Tesco, though
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