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Essay / Research Paper Abstract
This 20 page paper examines Wal-Mart. The paper starts by looking at the industry in which the company operates, the background of the company, the approaches to sales and marketing, assets and liabilities and general financial and performance measurements. The bibliography cites 15 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEwalover.rtf
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Unformatted sample text from the term paper:
1. Industry Overview Wal-Mart are a major supermarket chain that have diversified into the superstore segment. To consider the company it is essential to look at the
industry in which it operates. Wal-Mart is a global company and the main market is the grocery stores, food retailers and supermarkets in the USA. This is a very
competitive market that is growing in size, in 20041 this market was worth a total of $634.7 billion, this was an increase of 7.2% on the 2003 figures (Euromonitor, 2005).
In this segment the supermarkets are the largest part of the market where 50.4% came from are the supermarkets. This as worth a total of $319.6 billion (Euromonitor, 2005).
Then market itself is fragmented, Wal-Mart have the largest market share, but this is only an 11.7% share in 2004, and in a fragmented market there is also a great
emphasis placed on marketing, in 2004 the top 4 supermarket chains spending more than $3.7 billion on marketing (Euromonitor, 2005). The industry is characterised with increasingly intensive levels of competition,
and with projections showing major increases in the size if this market this level of marketing in understandable. It is estimated that between 2004 and 2009 that the market will
increase by 43.6% (Euromonitor, 2005). By 2009 the supermarket segment alone is expected to be worth $432 billion making up 47.4% of all the grocery stores, food retailers and supermarkets
(Euromonitor, 2005). There are also cyclic patterns to the industry. The majority of goods are all sold on Saturdays. It is on this day that 27% of consumers choose to
go shopping. In terms of consumer profiles this is an industry where all consumers in the market are likely to be making purchases. Different supermarkets will appeal to different consumer
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