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Essay / Research Paper Abstract
12 pages in length. Since the advent of Internet commerce, no other online presence has set the kind of example that Amazon.com has with regard to nearly every aspect of virtual shopping. The extent to which Amazon.com has very literally created the Web-based retail and resale market as it is known today is both grand and far-reaching; that this particular Web site leads the pack in implementing current technologies and business processes speaks to the prominent role Amazon.com has had in the tremendous change in how business is conducted. Bibliography lists 12 sources.
Page Count:
12 pages (~225 words per page)
File: LM1_TLCAmazon.com.rtf
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Unformatted sample text from the term paper:
literally created the Web-based retail and resale market as it is known today is both grand and far-reaching; that this particular Web site leads the pack in implementing current technologies
and business processes speaks to the prominent role Amazon.com has had in the tremendous change in how business is conducted. II. SETTING THE EXAMPLE As with nearly all other
Internet retail sites, Amazon.com requires consumers to establish an account when making purchases. First-time buyers provide contact and other pertinent information that serves a two-fold purpose: 1) to provide
the consumer with ease of purchase every time after the initial setup and 2) to allow Amazon.com to monitor who is on its site and what they are purchasing, which
represent critical elements that give the retailer important marketing data. One of the most wholly successful marketing approaches - and one that is unique to Amazon.com - is its affiliation
with myriad other retailers who have come to ride the wave of Internet retailing upon Amazons established reputation. Brand name recognition is one of the most productive of all
marketing methods, and Amazon.com has come to connect itself with many powerful players in the retail market, not the least of which includes Target, Toys R Us, Office Depot, Weight
Watchers and a whole host of other highly visible merchants. Banner ads - the mainstay of Internet marketing - may have at one time reflected the primary component of Amazon.coms
approach to securing a strong consumer base, however, this online retailer has kept up with the significant changes in Web site management by moving forward with other, more effective strategies.
One of the most precedent setting throughout the entire industry is the association between Amazon.com and Google whereby the coupling expands "Googles advertising presence and give[s] Amazon.com users greater
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