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Essay / Research Paper Abstract
This 7-page paper is a business case study and recommendation for Wick's Pizza Parlor, which is considering developing a web site. The paper discusses the goal, why a website would be necessary, alternative solutions and recommendations. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTwicksi.rtf
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Unformatted sample text from the term paper:
offering pizza and pasta, Wicks also has live entertainment seven days a week. Wicks is interested in developing a web site in
order to build its customer base and have a strong presence on the Internet. But knowing theres more to putting up web site than simply throwing some information up
in cyberspace, the management of Wicks is interested in performing due diligence (i.e., studying all aspects of cyberspace) before making the decision to create and maintain a web site.
The purpose of this study is to examine the advantages and disadvantages of a web site for Wicks, and then based on the
results of this study, suggest recommendations and steps to take to implement the web site. Goal of a website When it comes
to developing a web site, Wicks is not much different than the average restaurant in this day and age of e-commerce. In fact, as e-commerce continues to mature, restaurant
operators are finding that the Internet plays a major role in their business strategy in areas ranging from customer service to brand building (Anonymous, 2000).
But theres more than establishing a presence on the Internet than simply deciding to create a web site and putting it online. The goals of
the website must be established -- and when it comes to a restaurant such as Wicks, there are a few goals to keep in mind. We need to ask
ourselves the following questions. First, do we want this site to be simply for advertising or do we want it to be interactive? Second, do we want this
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