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Essay / Research Paper Abstract
This 6-page paper is a market view of Whole Foods Inc. Bibliography lists 3 sources.
Page Count:
6 pages (~225 words per page)
File: AS43_MTwholfood.doc
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Unformatted sample text from the term paper:
SUBSTITUTE THAT SOURCE FOR WHAT I USED BELOW. THANKS. Introduction and Overview Headquartered in Austin, TX, Whole Foods Market Inc. is the worlds
#1 natural foods grocery chain (Biesada, 2010). The company operates close to 300 stores throughout 38 U.S. states and also has operations in Canada and the United Kingdom (Biesada, 2010).
Approximately two-thirds of the companys sales come from perishable products (Biesada, 2010). The company recently broadened its base through the acquisition of rival Wild Oats, but in the current economic
climate, sales continue sluggish. Five Forces Buyer power -- high. As well see later on, there is a great deal of competition
out there, and switching costs to the consumer are relatively low (Food Retail in the United States, 2010). Brand recognition doesnt necessarily translate into customer loyalty - though Whole Foods
does have a cadre of loyal shoppers. Supplier power -- low. Suppliers to the industry include food manufacturers, farmers and agricultural cooperatives
(Food Retail in the United States, 2010). Most food retailers maintain relationships with a great many suppliers in an attempt to reduce dependency on any one supplier (Food Retail in
the United States, 2010). Furthermore, retailers can dominate negotiations with certain suppliers, though more specialty outlets arent quite as strong in this area (Food Retail in the United States, 2010).
Still, in the case of Whole Foods, a local farm or agricultural co-op may find that Whole Foods is the only outlet in the area interested in its goods.
Threat of new entries -- low. Though its easy for just about anyone to hang a shingle on the side of a
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