Here is the synopsis of our sample research paper on WENDY'S OR MC DONALD'S -- COMPETITIVE ADVANTAGE?. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6-page paper focuses on which fast food company has a competitive advantage, based on financial information; McDonald's or Wendy's. The paper examines balance sheet and shareholder equity information to answer this question. Bibliography lists 4 sources.
Page Count:
6 pages (~225 words per page)
File: D0_MTwenmcd.rtf
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Unformatted sample text from the term paper:
Between hamburger, chicken and even fish places, competition is fierce because barriers to entry are very low. All anyone needs is a product, good service, a shingle, and thats it.
Wendys and McDonalds, however, have a lot more than simply a product, a shingle and good service. Both of these institutions have
been around for a good many years. Both tout ethics and quality as part of their packages. And both attempt to adjust their products and services to fit the various
markets in which they operate. McDonalds could likely be considered the undisputed leader in many respects (it has the most units worldwide of any fast food chain). But does McDonalds
have a competitive advantage over Wendys? To determine the answer to this question, the paper will examine gross margin percentages and value-added propositions of both companies, then come up with
a conclusion. Though McDonalds has been the undisputed "king" of fast food, during the past several years, competition has been nipping at
the heels of this hamburger giant. During the late 1990s and early 2000s, McDonalds came under fire for its slippage in quality and its boring "same-old, same-old" menu. Has this
allowed the competition (such as Wendys) to come in and take over? Or has McDonalds carved such a strong niche economically, that its position at the top is unshakeable?
When it comes to McDonalds balance sheet, during year end 2003, the company offered $17.14 billion in revenue, $7.3 billion in cost of
goods sold, with a gross profit of $9.7 billion (approximately) (Hoovers Business Capsules (a), 2004). This gave the company a gross profit margin percentage of about 56.9 percent (which was
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