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Essay / Research Paper Abstract
This 3-page paper analyzes three different types of software geared toward market information gathering and intelligence. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: AS43_MTintelmark.rtf
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Unformatted sample text from the term paper:
Cipher Systems website points out that the company offers full-service content management and intelligence consulting. The home page suggests a wide variety
of clients in many industries, such as energy, health care and chemical. As part of its product line, the company provides everything from company profiles, market and industry audits and
M&A due diligence to content management services such as document imaging and records management. From what the website points out, this companys competitive advantages seem to be longevity (13 years
of it), Fortune 500 clients, published reports along with custom research and a relative ease of use. Finding information on Intelliseek was
difficult and in doing the research, we found out why. Back in 2006, Buzzmetrics acquired Intelliseek, then turned around and sold a majority stake in the company to Nielsen, the
folks who calculate the television and radio ratings. Nielsen, in its turn, is owned by VNU. Both BuzzMetrics and Intelliseek developed high-end, cutting-edge tools for tracking consumer-generated word-of-mouth on the
Internet, in blogs, message boards and review sites (Rubel, 2006). Though attempts to access the Nielsen website were unsuccessful, Steve Rubel, in writing about the acquisition, came up with some
interesting copy. The reason why software offered by Intelliseek (such as InvisibleWeb.com) is so important is because it helps users cut through
the massive amounts of information on the Internet and cull the data down to useable products. The companys InvisibleWeb, in fact, was geared toward finding specific information and helped users
find so-called "invisible" Web content. These days, Intelliseek, in its role as part of the Neilsen Co., helps users better monitor whats being said on the World Wide Web without
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