Here is the synopsis of our sample research paper on WEB SITE PROMOTIONAL TACTICS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4-page paper analyzes four web sites, and discusses online promotion tactics each website uses. Also included is a discussion about use of online media vs. traditional media. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: D0_MTwebpro.rtf
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Unformatted sample text from the term paper:
more companies are finding different ways to reach these people. Internet is fast becoming a viable tool in addition to traditional media
for many reasons. First, the CPM (i.e., the money it takes to reach a target market) is much less than it would be in a newspaper, magazine or television medium.
Second, because the primarily vehicle of the Internet is instantaneous change, promotional tactics and strategies can be changed almost at once if something is not found to be effective or
conversely, if something is found to be extremely effective. Finally, the Internet is a growing medium because more and more people each
day are becoming more and more connected to the World Wide Web. This means that, on the surface, there are plenty of opportunities for companies to find new markets and
new customers to sell their products. This does not mean, however, that all the promotions are effective. Because web technology is still
so new, mistakes can and will be made. So what, exactly, makes a solid promotional tactic on the Internet? In this
paper, we will explore four web sites to determine exactly what promotional strategies are used - and how/if these strategies can be applied to Computer Sciences Corporation (CSC). The four
chosen will be doubleclick.com, peoplesoft.com, coolsavings.com and comscore.com. Doubleclick.com. Doubleclick.com is a web site that offers tools to help everyone in
the promotional field - from advertisers, to direct marketers, to plan, executive and analyze marketing programs. The company offers tools to help in areas such as campaign management, marketing analysis
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