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Essay / Research Paper Abstract
This 5-page paper presents a marketing and competition analysis of Walgreen Co., the drug store people. Issues tackled include the product, and Walgreen's ability to focus on customer service over lower prices. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTwalgrn.rtf
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Unformatted sample text from the term paper:
it was not necessarily clarified, the audit will include an outline of the store itself and its marketing efforts. Executive Summary
Founded in 1901 by a Chicago-based pharmacist, Walgreen today has as its goals, to have more than 7,000 stores up and running by 2007 (Biesada, 2005). The company has managed
to at least keep up with its competition by offering service, rather than lowering its prices (Biesada, 2005). Basically, Walgreen was the leader in creating the so-called "convenience drugstore" chain
because of its freestanding stores (in other words, its easy to pull into the parking lot and step into the store, rather than having to deal with a huge super
center concept) (Biesada, 2005). These days, Walgreen operates nearly 4,600 stores in 44 states (including Puerto Rico) (Biesada, 2005). Though this number
represents fewer stores than rival CVS, Walgreen continues to be number one in the nation when it comes to sales (Biesada, 2005). Walgree also has three mail order facilities.
Walgreen has managed to carve out its niche based on convenience, and well examine this later on in this particular paper (Biesada, 2005).
Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- and its distinctive trademark can be seen by
many people. Summary conclusion for each part of the audit In this audit, well focus on three points: the customer service, the
product and the competition. Product. While Walgreen offers the standard health and beauty fare of other drug stores (along with a
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