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Essay / Research Paper Abstract
This 7-page paper focuses on the marketing and organizational structure of Walgreens Co. In addition to discussing the 4Ps of product, pricing, promotion and placement, the paper discusses, to an extent, Walgreens' organizational philosophy. Bibliography lists 3 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTwamark.rtf
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Unformatted sample text from the term paper:
to stand-alones (like rival CVS), Walgreen is also in competition with the discount centers such as Wal-Mart and Target and also, to an extent, the grocery stores, which also carry
over the counter prescriptions, health and beauty aids and to some extent, pharmacies. In this paper, well examine Walgreens marketing strategies, and
also study the companys organizational structure to determine if it requires any type of changing or shifting. Product Line Throughout this
paper, we note that Walgreens is using technology to not only help pharmacists be more efficient to customers, but also to help with the product line in different parts of
the country. For example, Walgreens in Newark stock a number of African-American hair-care products (Garbato, 2004). Meanwhile, in Corpus Christi, Texas, there are six Walgreens locations that serve a population
that is 68 percent Hispanic (Garbato, 2004). This is the same in other Walgreens throughout the country -- the technology helps the stores micro-market so they can carry the appropriate
products for their particular markets. Basically, thanks to technology, Walgreens stores can figure out many things about their customers, such as what
they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason
why people come to Walgreens is to get their prescriptions filled. So the main product line here would be prescriptions, but here, Walgreens does it better. While the company cant
compete on price (and well address this later on in the paper), it does compete on quality of service as well as time it takes in filling a prescription. Basically,
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