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Essay / Research Paper Abstract
This 4-page paper answers various questions about Wal-Mart, including supply-chain management and cost efficiencies.
Page Count:
4 pages (~225 words per page)
File: AS43_MTwalmkoda.rtf
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Unformatted sample text from the term paper:
point out that there are many discount stores there and some competition. Target, for example, is a direct competitor to Wal-Mart but hasnt had the same success as its rival.
So, the student can point out that the answer this particular question is that its both - it is attractive to the industry because the company is able to sustain
some excellent revenues through a constantly shifting strategy. The student can also say that the constantly-shifting strategy is one of the companys many abilities.
Some history would add some more information to this question. The student can point out that when Sam Walton started his first Wal-Mart Discount Center in the early 1960s,
his plan was to bring such discount centers to rural areas that had limited population, figuring that the larger discount stores (such as Woolworth) would bypass these areas. He turned
out to be correct and this is one reason why Wal-Mart has done so well. The student can further point out that these
days, Wal-Mart is no longer restricted to rural areas. Rather, it targets areas with dense housing and plenty of vehicular traffic nearby, then puts a store there. The strategy these
days is to promote itself as a place where customers can go to get low-cost goods. This has been an especially strong strategy during the current economic downturn. Its a
strategy that is used in its retail centers, SuperCenters and Neighborhood Markets. The student also needs to point out that, in addition to
targeting strong areas in which to operate, Wal-Mart also has one of the industrys best supply management chains. This has also allowed the company to pass along low prices to
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