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Essay / Research Paper Abstract
An 18 page paper that looks at the auto industry and Volvo in particular. The purpose of this paper is to discuss and analyse the information available about the development of the company in these two specific countries and the impact that each has had on the stability of the corporation as a whole. Also included in this paper is consideration of managment styles, the use of innovative production techniques and some programs coordinate by Volvo to encourage owner loyalty. Bibliography lists 10 sources.
Page Count:
18 pages (~225 words per page)
File: D0_Volvo.doc
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Unformatted sample text from the term paper:
expand global Volvo sales, especially in the Asian auto market. These issues have raised concerns over Volvos ability to maintain its current stake in international sales. To
counteract the effects of these issues, Volvo has attempted a number of relatively successful efforts to change production methods, increase availability of products and focus attention on new and developing
market. The outcomes of these efforts for Volvo Sweden have not yet been completely realized, but there slow increase and stabilization over the 1996 fiscal year is a hopeful
trend. Any discussion of Volvo Sweden must also incorporate consideration of the newly developing Volvo production and sales centers in Japan. Increased interest in foreign luxury cars in Japan
has opened the doorway to Volvo sales and production in the Asian market with notable success. II. Volvo the Multinational Corporation Volvo Corporation has existed as a significant
player in the international automotive market off and on for decades. Volvos original product line was directed towards national sales, but Volvo became one of the earliest international competitors and
has attempted to retain their share of the automotive market in foreign countries ever since. Volvo has had a number of major growing pains, especially over the past
two decades, and the focus of the leadership of this corporation has been primarily directed towards the expansion of Volvo into existing markets. It has readily been accepted that
Volvos products are among the highest quality produced within an industry often focusing too much on the speed and cost effectiveness of production. Volvos ability to take a slightly
different approach to manufacturing and product development has continued to put this company at the forefront of discussions in regards to international automotive sales. The structure of Volvo
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