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Essay / Research Paper Abstract
A 9 page paper analyzing the financial and industry positions of the world’s largest cellular service provider. Despite its impressive operating losses over the past two years, Vodafone appears to be on the road to recovery. Losses for FY2003 have been reduced by more than 40 percent in a single year, after more than doubling during 2002. Vodafone enjoyed an 11 percent increase in its total number of customers during 2003, many of whom are higher-revenue contract customers. The company’s cash flow position has improved as well, and its stock price appears to be on an upward trend that will provide additional interest-free capital for the company’s use. Continued positive performance will be dependent on sound management practices, but Vodafone appears to be positioned to recover well over the next two to three years. Includes a table and a chart. Bibliography lists 17 sources.
Page Count:
9 pages (~225 words per page)
File: CC6_KSvodafStrat.rtf
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Unformatted sample text from the term paper:
before acquiring US-based AirTouch in 2000 and now Vodafone Group, is a British public limited company headquartered in Berkshire. It provides a full range of international mobile telecommunications services,
including equipment sales and rental, messaging, third-party charging and now wireless Internet access. Europe is now considered to be the region of most promise for growth in cellular service
and particularly wireless Internet access; Vodafone is particularly favorably poised to hugely benefit from the trend. Vodafone is the only truly global cellular service provider, operating in many countries
and in all of the worlds leading cellular markets. Past Growth Vodafone has been active in Britains cellular telephone market for some time,
and gathered 20 million customers with its purchase of AirTouch. It has been necessary for Vodafone to build its cellular network, at least that which existed prior to the
AirTouch acquisition. In contrast, Richard Branson of Virgin Group was able to enter "the cell-phone business without even building one transmission tower. Branson simply purchased idle cell-phone capacity from
a British also-ran and launched his own phone service, Virgin Telecom" (Baker and Capell, 2000; p. 22). As the experience of Virgin Telecom
shows, there is little loyalty among cell phone users. New competitors enter the market continually, all with various programs of cheap or no-cost phones attached to commitment for service
of with varying levels of "free" minutes monthly. All of Europe has become enamored of the cell phone and the convenience it offers; customer levels are increasing rapidly for
nearly all providers. This reflects not only customers moving between companies, but also customers completely new to cellular service. Vodafones infrastructure has
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