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Essay / Research Paper Abstract
A 10 page paper discussing ways that a beauty salon can take advantage of web-based services. Salons that do have an Internet presence may well use their websites only as electronic brochures urging customers or potential customers to call the business to speak to a "real person" or to come to the physical location for the same reason. The purpose here is to develop an appropriate and workable approach to e-commerce that can be used by a local beauty shop or salon. Some of the customer uses discussed include making appointments, trying the "virtual stylist," asking advice, buying beauty products and other uses that can expand the salon's bottom line. Bibliography lists 7 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSecomBeauty.rtf
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Unformatted sample text from the term paper:
business that customers can do for themselves given the right conditions, tools and situation. Ordering books from Amazon.com is one, gaining a quote for car insurance is another.
Businesses have the ability to design an electronic environment in which the customer provides most if not all of the labor associated with a specific transaction.
This approach to e-commerce typically is limited to those activities that do not require active participation on the part of the business, however. For this reason
those beauty shops and salons that do have an Internet presence may well use their websites only as electronic brochures urging customers or potential customers to call the business to
speak to a "real person" or to come to the physical location for the same reason. The purpose here is to develop an appropriate and workable approach to e-commerce
that can be used by a local beauty shop or salon. The Industry There are thousands of beauty salons across the country, most
of which operate independently from any other shop and most of which are independently owned. Although some industries make good use of the Internet in furthering their businesses, there is
a much written about highly fragmented industries and the inefficiencies that the fragmentation helps to preserve (Nairn, Price and Talacko, 2001; Waltner, 2000).
A common business structure in the industry is that in which a salon owner supplies space, utilities, and business services, such as telephone coverage and appointment management, to independent operators
who rent space from the owner. One salon observed does not use this structure efficiently in that the owner supplies only space and utilities. Someone may or may
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