Sample Essay on:
Virgin Islands: Marketing of Tourism

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Essay / Research Paper Abstract

This 4 page paper examines the tourism industry in the Virgin Islands, how it is marketed and the pertinent issues surrounding the industry. The paper starts with some background, looks at the importance of tourism and types 9f tourism that are seen, such as weddings and sustainable tourism. The paper also discusses the economic and environment influences. The bibliography cites 6 sources.

Page Count:

4 pages (~225 words per page)

File: TS14_TEvirginisl.rtf

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Unformatted sample text from the term paper:

accounts for creating 80% of the $2.4 billion GDP (Purchasing parity in 2001) (CIA, 2004). Only 1% of the GDP comes from agriculture and 19% from industry (CIA, 2004). This indicates the importance of tourism, not only in the creation of the GDP, but in the reliance placed on one industry to import the goods, including food and medicines, which the island is not self sufficient. To understand the role and importance of marketing tourism on the islands we need to briefly consider the islands and then look at the impact that tourism has in the area. The Virgin Islands consist on three main islands; St. Croix is the largest, only seven miles across at the widest point, but it is twenty-eight miles long. This is the Islands that is totally in the Caribbean Sea. The Islands of St. Thomas and St. John, the latter being the smallest of the three, are thirty-five miles to the east and lie between the Caribbean and the Atlantic Ocean (US Virgin Islands Department of Tourism, 2004). In addition to these three main islands there are an additional fifty smaller islands in the region (US Virgin Islands Department of Tourism, 2004). The area is attractive to tourists for several reasons, in the winter the temperature averages between seventy-seven and eighty-two degrees Fahrenheit. The territory is officially American, the currency is the dollar and the official language English (US Virgin Islands Department of Tourism, 2004). There are many different forms of tourism seen in the area, which varies between the islands. One of the most well known forms of tourism is the trade in weddings and honeymoons (Probasco, 2004).The value is not only in the direct trade form these visitors, but the associations that this trade creates, giving the ...

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