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Essay / Research Paper Abstract
A 4 page paper. This paper provides some background on Sir Richard Branson and the founding of the Virgin Group with data provided. The writer discusses Branson’s entry into healthcare in the UK and speculates on what drove the company to make this deal. Bibliography lists 6 sources.
Page Count:
4 pages (~225 words per page)
File: ME12_PGvghlt0.rtf
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Unformatted sample text from the term paper:
citation methods listed below. Citation styles constantly change, and these examples may not contain the most recent updates.?? VIRGIN GROUP LATEST VENTURE Research compiled for The Paper
Store, , September 2010 properly! The Virgin Group Ltd, headquartered in London, United Kingdom is
a holding company. The company was founded by entrepreneur Sir Richard Branson in 1970. He began with a magazine he wanted to publish, then he and a friend opened a
mail order music business. Today, Virgin Group has more than 300 branded companies that extend over 30 countries and employ more than 50,000 people (Virgin 2010). It is also a
private company, which means the group itself is not required to submit reports to the public or any regulatory agency. Its individual companies are a different story, many of them
are listed on trade exchanges and must submit various reports. Virgin did report that revenues for branded companies and products has total revenues in excess of US$18 billion in 2009
(Virgin 2010). Virgin Airlines is the largest revenue-producer. It has a fleet of 40 aircraft and flies to 30 destinations (Hoovers 2010). It has a complementary airline named Virgin Blue
in Australia which has a fleet of 80 aircraft (Hoovers, 2010). This business is involved in all aspects of the travel business. Sir Branson himself is a transformational leader. He
believes in putting people first. This has never changed through the history of the company. His objective for each company or business is to be the best known brand in
that industry (Butod, 2009). The complementary objective is superior financial performance (Butod, 2009). Branson also wants to make a difference with every business they operate. They take a lot of
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