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Essay / Research Paper Abstract
This 10 page paper examines a case study on Viking Sewing Machines that has been supplied by the student. The paper answers four questions regarding the skills and benefit that are brought to the company by the new CEO, the changes in the company, the strategic capabilities and the key factors of the future success of the company. The bibliography cites 15 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEviking.rtf
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Unformatted sample text from the term paper:
considered. The overall change within the company encompasses a culture change in the attitude towards development of products customers and relationships with the dealers as well as the
way that strategy is perceived. It may be thought that Mr Runnquist came in at a time where there were changes occurring, these may have placed him at a
disadvantage, he did not know the company or the strengths and weaknesses nor did he know the people. The company was in the process of being sold by Electrolux to
an investment company who planned to turn thee company into a profitable company and then sell Viking Sewing Machines through a public officering, it was this was that deemed the
most suitable way of realising their profit in the deal. Mr Runnquist on entering the company turned these disadvantages into advantages. In
not having the entire background knowledge, he was both un-associated with the previous problems in the company and also has a different and fresh perceptive on the business. It was
with this need to learn about the business and desire to drive the company forward the first stage was to lay done some common goals. In being a new leader
this had advantages. Lewin observed occurring in three stages where it is successful, these are unfreezing, change and refreezing (Lewin, 1951). Where
the change is dramatic it is likely to impact throughout the company, such as the changes needed at VSM, Lewin argued it can be advantageous to have a champion to
the cause (Lewin, 1951). For this reason major organisational changes will have a new strategic leader, a new leader will no be associated with the old systems and ideas, as
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