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Essay / Research Paper Abstract
8 pages in length. The Vietnam War did not represent a significantly popular time in United States history, inasmuch as American involvement proved to divide an already agitated nation. Added to the significant unrest was the regularly inconsistent, often inaccurate and highly unethical approach in which the media provided coverage by inciting public outcry and, at times, crippling war efforts. Bibliography lists 15 sources.
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8 pages (~225 words per page)
File: LM1_TLCVietM.rtf
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Unformatted sample text from the term paper:
Added to the significant unrest was the regularly inconsistent, often inaccurate and highly unethical approach in which the media provided coverage by inciting public outcry and, at times, crippling
war efforts. "No event in American history is more misunderstood than the Vietnam War. It was misreported then, and it is misremembered now. Rarely have so many
people been so wrong about so much. Never have the consequences of their misunderstanding been so tragic" (Nixon, 2001). II. MEDIA PERCEPTION AND AGENDA SETTING
Words carry with them a great deal of power. They are capable of destroying nations and rebuilding faith. They are eloquent and strong, intimidating
and potent. Language serves many purposes but of its many overwhelming influences, none are as significant as its ability to impart information. "What journalism is really about -
its to monitor power and the centres of power" (Fisk, 2001, p. PG). The theory of agenda setting asserts that the mass media does not tell people outright what
they should think; instead, the basis of spotlighting certain issues is to tell people what to think about. Clearly, one might not readily comprehend the seemingly insignificant difference between
the two thoughts, inasmuch as some believe that mass media has long acted as a social dictator when it comes to providing biased information. The theory of agenda setting
- which "focuses on the cognitive, indirect effects of the mass media" (Matthews et al, 2001) - is said to represent mass medias position as societys "gatekeeper," meaning that television,
magazines and newspapers collectively determine "which items of information hold significance for society" (Fenorio, 2001), thereby deciding which social and political issues are worthy of attention and establishing an unnatural
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