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Essay / Research Paper Abstract
A 6 page paper discussing information from a 1996 case study of Viacom. Viacom has become one of the country's largest provider of electronic entertainment since its creation in the mid-1980s in response to government anti-trust and deregulation pressures. Though by no means larger than most of its competitors, Viacom's solid base in all aspects of the entertainment industry ensures that it, or at least peices of it, will be able to sustain its formidable reputation as a market-share theif as the company gives each aspect the full attention of senior management. Bibliography lists 1 source.
Page Count:
6 pages (~225 words per page)
File: D0_Viacom.doc
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Unformatted sample text from the term paper:
competitors, Viacoms solid base in all aspects of the entertainment industry ensures that it, or at least pieces of it, will be able to sustain its formidable reputation as a
market-share thief as the company gives each aspect the full attention of senior management. Competitive Analysis Organizations that compete directly with Viacom
are Disney, Time Warner and News Corp., owner of the Fox network. Viacom seems to own at least a part, if not all, of all the others that could
present the company with real competition. Of course they own several cable channels in keeping with their MTV and Nickelodeon roots, but Viacom also has acquired Blockbuster Video and
Music, Paramount Studios and Simon and Schuster publishers (among others). As Baby Bells across the country were eyeing cable television as a cure for their revenue woes in the
early 1990s, Viacom, under the leadership of Chairman Sumner Redstone and CEO Biondi determined that the most assured path to growth and increased profitability would eventually be that of production
rather than resale to the consumer. Since many of the companies that could present Viacom with competition are instead owned by them, it
remains that Disney, Time Warner and News Corp. are the organizations prime competition. Though Viacom began as the cable arm of CBS, Redstone has sold much of the companys
cable interests regarding distribution. He favors producing programming rather than simply supplying it. As a result, nearly all of Viacoms suppliers are
subsidiaries of the parent company. MTV was the first of Viacoms highly successful music channels but has since given way to other types of programming. To fill the
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