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Essay / Research Paper Abstract
A 3 page paper assessing Vermont Teddy Bear Company in terms of Porter’s Five Forces. Lack of focus stems from the company’s lack of firm strategy. Operating for a time without clear goals is not desirable, but the company can overcome that shortcoming if it only will. Perhaps the company will be able to formulate a firmer strategy with the acquisition of Calyx and Corolla, for it will be positioned to provide the market with some of the substitute products it formerly would have to compete against. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgmtVTbearPorter.rtf
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Unformatted sample text from the term paper:
Teddy Bear Company recently acquired Calyx and Corolla, a high-end mail order flower and gift retailer. The company had for years promoted itself as a provider of non-flower, non-chocolate
gifts, but such is no longer the case after the companys acquisition of Calyx and Corolla. The acquisition changed the companys position within its industry; the purpose here is
to assess its current position in terms of Porters Five Forces. The Five Forces Porters Five Forces (n.d.) model provides a tool for
analyzing external conditions and evaluating the industry in which the organization operates. The Porter model assesses rivalry among existing firms; threat of new entrants; bargaining power of buyers; bargaining
power of suppliers; and threat of substitute products in gauging the state of the industry. This then can be considered in terms of the general environment, which includes assessment
of technological; political/legal; sociocultural; demographic; and economic conditions (Coulter, 2002). Rivalry among existing firms. There is intense rivalry between existing firms, but
that fact is largely limited to the flower and candy aspect of the companys business. There are a few bear-based gift services, but none is as well known as
the Vermont Teddy Bear Company. Threat of new entrants. The threat of new entrants is high, particularly when focusing on local markets.
The business is easy to enter and easy to exit, and does not require a great deal of capital. Bargaining power of
buyers. Buyers hold virtually all of the power in this industry relationship. There are countless other items and retailers they could use for their gift-giving.
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