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Essay / Research Paper Abstract
A 5 page paper. The writer discusses two issues of concern with this company and proposes possible solutions that use technology for the solution. Two alternative solutions are analyzed using the rational decision making model. On alternative is accepted with justification. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGtdy5.rtf
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Unformatted sample text from the term paper:
Bear products, both old and new technology play a key role in their marketing and distribution channels (Vermont Public Television, n.d.). The company has always been a direct marketer, from
them to the customer (Vermont Public Television, n.d.; Vincelette et al, 2004). The company combines radio advertisements (old technology) with the Internet (new technology) (Vincelette et al, 2004). Popular radio
personalities read the advertisement, providing a telephone number and/or the companys Internet address (Vincelette et al, 2004). Customers can then call or go to their Web site for additional information
and to make purchases (Vincelette et al, 2004). One of the weaknesses of the company is the seasonality of its sales. The company has higher sales around most
holidays. This results in revenue, sales and labor needs fluctuating between one quarter and the next. They can use technology to address this weakness. Another alternative is to diversify
products and services to offset the seasonal nature of its sales. Sales volume of the teddy bear products is strongest for Valentines Day, Mothers Day, and Christmas (Vincelette et al,
1998). The company has taken steps toward this objective. Diversification strategies included the acquisition of Calyx & Corolla, a floral mail order and catalog business, in September 2003 (TSG Equity
Partners, 2003). Traffic World wrote that it is the delivery strategy that drives growth for this company (ebusinessforun.com, 2002). The companys Bear-Gram, which is a "personalised, handmade Teddy Bear in
a special box--with air holes so the bear can breathe" is the companys strongest product (ebusinessforun.com, 2002). The niche market for this product is the individual who is late buying
a gift for someone special and men make up 70 percent of this market (ebusinessforun.com, 2002). Since FedEx is their carrier, the company moved a shipping center that included a
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