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Essay / Research Paper Abstract
Sociocultural Forces: A 3 page paper evaluating sociocultural forces affecting this company’s business. The teddy bear is virtually meaningless to members of Hispanic origin, and it likely is not as symbolic among African Americans as it is among white Americans of European descent. Though Vermont Teddy Bear certainly has time to make the transition along with the US population, the shift in demographics already has affected much of retail. Hispanics constitute the fastest-growing segment of the US population at present; the company’s addition of other products enables it to offer selections more meaningful to greater numbers and types of people. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgmtVTbearSoc.rtf
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Unformatted sample text from the term paper:
Vermont Teddy Bear Company has been in business for more than 20 years, and has spent a good deal of that time trying to decide what its business is.
The company typically considered sellers of flowers and gift chocolates its competitors, to the point that it typically has described itself as being the "nonflowers alternative" to gift-giving and recognition
of special occasions (Del Franco, 2003). That has changed, however, with the companys acquisition of Calyx and Corolla, a high-end flower retailer operating in mail order.
Even before Vermont Teddy Bears acquisition of Calyx and Corolla, there had been several changes in the companys market that have affected its business. Intense
competition, recession, legal entanglements and other factors all combined to create a changing landscape for the company. The purpose here is to assess the sociocultural environmental forces at the
company and how they are affecting the companys business. Identity Crisis Between the time of its founding in 1981 and 1994, Vermont Teddy
Bear was able to enjoy strong growth and profitability. Since 1995, however, the company has had two CEOs and has been burdened with an ongoing identity crisis. Known
for years for its Bear-gram greetings, the company added two other types of gift greetings - pajamas and chocolates - only to discontinue those in 1998 so they could be
reinstated later. The companys identity crisis extended even to its name. It had been the Vermont Teddy Bear Company for nearly 20
years when management decided to change the companys name. It became The Great American Teddy Bear Company, but only for a relatively short time. It reverted to its
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