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Essay / Research Paper Abstract
5 pages in length. Cigarette companies have been forced to change their campaign tactics because of federal rulings on where and how they may advertise their products. By relying on brand recognition, many cigarette companies are still able to advertise effectively without actually breaking any of the rulings that have been put in place against them. This paper delves into how they go about this and are able to maintain an effective advertising campaign. Bibliography lists 2 sources.
Page Count:
5 pages (~225 words per page)
File: D0_JGAmarlb.rtf
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are still able to advertise effectively without actually breaking any of the rulings that have been put in place against them. This paper delves into how they go about
this and are able to maintain an effective advertising campaign. WHY CIGARETTE COMPANIES ARE HAVING TO CHANGE THEIR TACTICS In August, 1997, a state judge released decades of concealed
tobacco-industry documents that implicated cigarette company lawyers talking about "suppressing scientific research, potentially destroying documents, and misleading the public" (Meier 54A) about the health effects of smoking. Before that,
it was discovered in a 1986 internal legal report produced by R.J. Reynolds Tobacco Co., that industry lawyers had "thwarted" (Meier 54A) proper testing protocol to determine the safety of
cigarette ingredients. Considering the billions upon billions of dollars these companies stand to lose if this information ever landed in the publics hands, it is not the least bit
difficult for one to understand why the companies had no incentive to be forthright. Says Florida attorney general Bob Butterworth: "These documents are just the tip of the iceberg"
(Meier 54A). Since the 1980s it has been accepted that reducing tar can reduce the risk of lung cancer. The European Union has taken notice of this and mandated
an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By voluntary agreement with the tobacco industry Australia has produced no cigarettes
yielding more than 14 mg of tar since 1988; 85% of Australian brands deliver less than 12 ma, and 37% less than 6 mg. Sales weighted tar levels have
been below 15 mg in Britain, the United States, Austria, Australia, and Germany since the early 1980s. So both regulation and voluntary agreement can be used to reduce tar
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