Here is the synopsis of our sample research paper on VIDEO GAME INDUSTRY - AN OVERVIEW. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4-page paper examines the video game console industry, its major players and its strategies (both development and marketing).
Page Count:
4 pages (~225 words per page)
File: D0_MTgameindu.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
to their target audiences. From almost being unknown 30 years ago, an estimated 250 million to 300 million people globally play video
games, with more than $35 billion spent on consoles, game software, online games, handheld game devices and mobile games in 2007. However, with Microsofts introduction of its Xbox in 2005
and Sonys PlayStation 3 and Nintendos Wii following in 2006, video game-related sales are expected to top $51 billion by 2010. Key success factors and competitive strengths
By 2007, all three companies were in a fierce battle for the huge market. Microsoft had the edge - as the "first mover" in the microprocessor/hard
drive market (not to mention the HD resolution and Internet connectivity), it had more than 10 million Xbox 360 units sold by early 2007. PlayStation 3 sales stood at more
than 2 million, while the Wii sold to 3 million customers. Sony believed it could convert its PlayStation 2 users to the upgraded version, while Nintendo counted on the Game
Cube and DS users for future sales of its Wii. The Environment Though video game consoles for home use have been around since
the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s saw improved game counsel capabilities through better
processing. The better hardware meant better games, that played well on the higher-resolution systems. At the time, Nintendo had the "in," as it had revolutionized the gaming industry with
its game system in the mid-1990s. However, the cost of the technology was growing smaller, meaning more companies could enter the market with newer, better and faster systems.
...