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Essay / Research Paper Abstract
4 pages in length. In this vastly technological age, small businesses are no longer relegated to "brick & mortar" status; rather, they have been given the freedom of global exposure via the Internet where no proximate limitations exist. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: LM1_TLCIntBiz.rtf
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Unformatted sample text from the term paper:
the Internet where no proximate limitations exist. II. THE STOREFRONT OF THE FUTURE The technological revolution has brought with it a great deal of beneficial advancements for mankind; one
of the most important developments of all has been that of the computer. In more recent times, the computer has moved from the restriction of industry well into the
mainstream of society, providing a vast array of resources just a mouse click away. One of the most promising of all -- for both merchant and consumer -- is
the concept of online retailing. The clear advantage of online retailing for small businesses is the ease with which the merchant can reach out to the consumer. In effect,
the retailer has set up shop in a singular location that everyone worldwide can access. No longer is time or location a barrier when it comes to finding ones
niche market, inasmuch as the Internet has opened up an entirely new marketing tactic. To be sure, the merchants are not the only ones to benefit from online retailing;
by allowing people to purchase desired items from the comfort of their own homes, online retailing has made it possible for busy people to still address their personal needs when
it is convenient for them. "Hundreds of major retailers dot the Web with a fast-evolving assortment of offerings" (Friedman, 1996, p. R18).
The issues that exist for small online companies include the incredible growth potential as they move into the new millennium. Being that literally millions of possible customers are no
more than a mouse click away, even some of the larger companies might find it difficult to keep up with consumer demand. Staffing is yet another plus for small
...