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Essay / Research Paper Abstract
The use and management of knowledge by companies is of critical importance to survival in a competitive environment. This 16 page paper looks at the international document company Xerox and how it has managed knowledge, including elements such as soft systems thinking and the creation of social capital. The paper looks at the theory and applies this to real life. The bibliography cites 25 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TExerox4.rtf
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Unformatted sample text from the term paper:
and software packaged as solutions. The firm has a number of the competences needed for this, including a solid sales force and a string brand reputation of document related products.
The expansion into services will be seen as a natural progression. The strategy to implement this will build ion the core competences of the firm, and focus on the existing
clients in order to retain their business and then resources will be maximized with a strategic customer relations approach. 1. Introduction Xerox has been in the equipment market for
copying and printing. They are aware of the need for change in order to remain up to date with the markets and customers needs, as well as satisfying shareholder and
market requirements. The firm has already undergone change and proved it can cope with change; it was one of the first companies to adopt TQM and more recently has taken
up the use of Six Sigma. However, the market place is changing and Xerox is facing an increasing level of competition, many firms are now seeking to offer the equipment
and hardware sales that compete directly with Xerox, but they are also offering services, packing them the sales as a solution. If Xerox want to survive they need to change
and shift from selling only equipment to packaging it with software and services in order to sell solutions. Even the most conservative managers appear to agree that there is the
need for change; the issue is the way in which it can be introduced effectively into the sales process. 2. Planning for the Change In order to undertake the
change it is essential that the firm plans for the change, looking at the resources, skills and core competences that they have and those that are needed for the sale
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