Here is the synopsis of our sample research paper on Using Incentives and Rewards Online. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 10 page paper assessing aspects of the use of rewards and incentives exchanged for personal information online for marketing purposes. Businesses contemplating rewards programs need to tailor those incentives to match the demographic aspects of the market segment they wish to target, and then set out to collect customers that they keep for many years. Rewards programs can help to accomplish that goal, but must be designed and executed well. Bibliography lists 22 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmktgEcomInfo.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
setting out on any e-business path, the organization needs to identify and answer several questions regarding what it does and what it wants to do. Levitts (2004[1960]) "What business
are we in?" should be the first question asked and answered. Following that, the active or proposed e-business should establish how it will pursue the business it seeks. Incentives
and Business Models The early promise of e-commerce was that many finally would find the solution to business and consumer sales. Business
customers took right to online buying, but individuals were much slower in adapting to the venue. The most successful companies are those that found their own approaches to creating
workable business models. If you want to run a viable business, not just right now but in 10, 50, 100 years, your company must treat others as youd want to
be treated. Business ethics and trust can never be regained if you squander them; just look at Arthur Andersen. Karma, the Golden Rule, whatever you want to call it -
the idea that you succeed by helping others actually works (Horowitz, 2003). Infomediary Model Marketers busily contrive innovative ways to collect information about
consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.com offer buyers significant discounts on consumer items and services in
return for furnishing several types of information about themselves. Coolsavings.com uses the incentive marketing approach to the infomediary model. Incentive marketing involves
the use of a loyalty program "that provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers. Data collected about users is sold for
...