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Essay / Research Paper Abstract
This 8 page paper considers the case of a business in a developing country wanting to expand into international trade. The paper looks at different tools that can be used to assess if and how the expansion should take place. The paper uses the approaches of supply and demand, comparative advantages and different market entry strategies. The bibliography cites 3 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEbuscompar.rtf
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Unformatted sample text from the term paper:
be used to assess both the potential for the viability of such a plan as well as to determine the best strategy. The first of these are the issues
of supply and demand. The company needs to assess what the demand is, or could be, for the goods or services that it wants to sell in other nations, if
there is no demand then selling the goods or services is going to be very difficult (Lowson, 2002). Where there is the potential to create demand there may be opportunities,
but companies with limited resources also have serous constraints when it comes to developing demands for new products is new markets, this is what Ansoff described as a suicide strategy.
The use of tools to consider the demographics and economy of an of an area, for example the need for a population with a disposable income and a high level
of literacy as well as sufficient technical ability will all need to be in place if the product is to be that of a video game. If a market
is found where there is already a demand in place, or one that can be created without a strain on resources, such as with a strategic partner the more practical
aspects need to be considered. One of the main elements may be the way in which the company looks to utilise comparative advantage. The common sense approach may indicate
that some countries can produce goods that other cannot due their natural resources which may include weather, land types or even cheaper, more plentiful or specialised labour. In these circumstances,
where one country cannot, or would find is very expensive, to produce one type of good it becomes apparent why they may then purchase those goods form another country and
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