Here is the synopsis of our sample research paper on Ushering in Change to Best Snacks, Inc.. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 21 page paper assessing conditions at a snack company and designing a change program for it. Maintaining the status quo at Best Snacks has led the company into negative territory. The company has changed in the past, but not within the memory of those who have been providing management for the past several decades. The paper includes several alternatives; chooses the best three; and establishes an implementation plan. Bibliography lists 18 sources.
Page Count:
21 pages (~225 words per page)
File: CC6_KSmgChgBestSnk.rtf
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Unformatted sample text from the term paper:
Best Snacks is an old company that has been its industry leader for so many years it has forgotten the view from below. The company has failed to keep
up with the changing needs of its customers, and has come to regard a new product as one that sports only new packaging. The purpose here is to assess
changes appropriate for the company and its stakeholders. Current Situation Issue and Opportunity Identification Declining sales and profitability have been issues for some
time. Best Snacks still leads its industry but competitors are gaining ground. Rather than acknowledge the challenges and problems and then seeking solution, individual departments (specifically product development,
marketing and accounting) quickly descend into attack-and-defend mode and share no true or beneficial communication or attention to the real problems. Table 1. Issues and Opportunities Identification Issues
Opportunities Reference to Specific Course Concept Declining Sales Create truly new products, not only new packaging Declining Profitability Increase internal efficiency; increase sales and revenues Lack of Innovation
Look for appropriate innovations Resistance to Innovation Examine change closely and the reasons it creates discomfort Resistance to Change Create an approach to change that minimizes individuals discomfort
with it Risk Aversion "Brainstorming," throwing out ideas without judging them first Lack of Commitment Challenge long-time employees to ownership of problems and processes Need for Innovative
Products Learn more about current customers and current markets Blaming and Fingerpointing Develop product development teams including marketing and production interests
Stakeholder Perspectives/Ethical Dilemmas All of the identified ethical issues - accountability, fairness and social responsibility - are addressed through the implementation
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