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Essay / Research Paper Abstract
A 7 page paper providing an overview of the company and its target markets in 2008. As other retailers struggle, Urban Outfitters' net income increased 79 percent from 2007 to 2008. There are some issues that Urban Outfitters needs to address, but overall it clearly is doing quite well at present. College students and new college graduates appear to give Urban Outfitters ongoing approval. Bibliography lists 7 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSmgUrbOutf.rtf
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Unformatted sample text from the term paper:
is a specialty retailer that as of January 31, 2008 operated 122 Urban Outfitters, 108 Anthropologie, and 15 Free People stores; 2 catalogs; and 4 Web sites. It was
founded in 1970; its fiscal year ends January 31. Of its 122 Urban Outfitters stores, "106 are located in the United States, 4 in Canada, and 12 in Europe"
(Urban Outfitters Inc. (URBN): Profile, 2008). As of June 2008 it also had added Terrain, which will be a garden center targeting Urban Outfitters market segments. Terrain will
offer "landscaping services, a home store, outdoor furniture and a caf?" (Garden of Urban, 2008; p. 10) and seek to fill the void that exists between the big box format
and the small, local garden center. Company History As stated, the company is based in Philadelphia and was founded in 1970 when it
opened its first store near the University of Pennsylvania campus. It was another decade before the company opened its second store in 1980; that one was in Harvard Square
and targeted Harvard University students. It would be another 24 years before the company opened its third Urban Outfitters store, and that one was in London (Urban Outfitters Inc.,
2008). Other stores opened in the interim, however. The company established its Free People wholesale division in 1984 and opened its first
Free People store in Paramus, New Jersey in 2002 (Urban Outfitters Inc., 2008), a decade after opening the first Anthropologie store in 1992 in Philadelphia. In 2003, "Urban Outfitters
introduced a direct-to-consumer catalog" (Urban Outfitters Inc., 2008; p. 6), followed by a British website in 2006. "In January 2008, the company entered into an agreement to acquire J.
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