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Essay / Research Paper Abstract
This 4 page paper considers in what circumstances cities promote Place Marketing as an instrument for responding to issues of urban restructuring and urban development. The paper focuses on economic restructuring and spatial strategies. The bibliography cites 1 source.
Page Count:
4 pages (~225 words per page)
File: TS14_TEmarkplace.rtf
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Unformatted sample text from the term paper:
use of spatial strategies. This has been seen in major cities such as London and surrounding areas with the development of the Thames Gateway and the East Bank in Paris.
Place marketing may be seen as a major tool in the way that it is used. If we consider the level of investment that is required to regenerate an area,
especially where there is economic hardship and the infrastructures require renewal. In economic terms governments do not have unlimited funds, they may be able to set aside millions for
the development of an area, but development alone will not realised an area, For this long term changes are needed to provide jobs and facilities. The marketing of areas as
attractive supported by spatial policies that start out by putting in place a suitable infrastructure and making initial investments is likely to attract investment that can provide many of the
long terms needs (Giradet, 1999). By marketing a place the government is doing two things, the first is indicating its commitment to an area. Many occasion where there are
development strategies companies will be encouraged to go to the area as they know the current conditions are likely to change as the investment take place and the area is
improved. This improvement may be with more housing, more industrial or commercial units and the attraction of more people to the area that may be employees.
There is also the potential benefit of clustering for many businesses. Where there are going to be more potential customers such as with urban housing development,
businesses such as leisure companies, including cinemas, gymnasiums and restaurants may be attracted, they will provide jobs as well as better facilities for the residents. The marketing may also encourage
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