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Essay / Research Paper Abstract
A 7 page paper divided into two sections. The first section identifies the stakeholders in health care reform and comments on the types of communication policymakers would have with these groups. The second section discusses the types of communication media elected officials would need to have with stakeholders. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: MM12_PGunexc.rtf
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Unformatted sample text from the term paper:
for a single-payer system, private insurance companies would be out of business. Except for the number of people who would be unemployed, this is not a bad thing. Greene (2008)
reported that private health insurers take 30 percent of all premiums for administrative costs, including marketing and we all know the extent of the marketing of some of these companies.
Thats 30 cents from every dollar. In contrast, Medicares administrative costs are 7 percent, or 7 cents of every dollar (Greene, 2008). Admittedly, Medicare has some serious administrative flaws that
might be corrected if they spent a little higher percentage, like 10 percent. It should also be understood that even though Americans are pretty much fed up with the health
care crisis and the obscene exponential costs of health care, a single-payer system, like what is found in some European nations and the U.K., would never be adopted in the
U.S. There are too many Americans who view this as some type of socialism and would strongly protest. Insurance companies are too influential in Congress and they would spend tens
of millions to stop such a plan. Consider what the insurance companies did when President Clinton tried to get universal health care - they ran a series of very expensive
television commercials to scare the public (Greene, 2008). The couple, Harry and Louise, was sitting at their kitchen table mocking the idea and calling it socialized medicine (Greene, 2008). The
federal government would need to communicate through all venues with citizens. That would include all print and broadcast media as well as the Internet and personal informational packets
mailed to each household. The communication would need to explain clearly the benefits for each citizen. People always want to know whats in it for me. The public would need
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