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Essay / Research Paper Abstract
A 3 page paper that responds to specific student-generated questions about UPS. Topics includes: core competencies, the causes for the use of technology in the company, how their Web page illustrates their business directives, how technology impacts the package delivery industry, and how maintaining customer data impacts the future of the company. Bibliography lists 6 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGUPS2.rtf
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Unformatted sample text from the term paper:
logistical services that range from warehousing and orders to customer service for businesses (Junnarkar, 2000). UPS acquired Mail Boxes Etc (MBE) in 2001. MBE is the worlds largest franchiser of
postal/shipping, communication and business services (Anderson, 2003). UPS continues to expand its products and service offerings. As an example, UPS provides supply-chain management and logistics for Nike.com and other companies
involved in e-commerce (Junnarkar, 2000). 2. What has caused a change in the use of technology in the corporation? Competition and continual striving to improve services is the driving
force in using technology. For instance, the advance of e-commerce led UPS to offer Online ordering, tracking and communication. UPS introduced the handheld Delivery Information Acquisition Device (DIAD), which is
carried by every driver in 1993. The DIAD records and uploads delivery information to the entire UPS network, providing real-time information to customers (UPS, Embracing, 2003). Competition and demand led
to UPS creating a subsidiary for e-commerce services including order fulfillment, supply management, distribution and returns (Junnarkar, 2000). 3. What does the corporations web page present about
its business directives? The first page at UPS.com leaves the impression of speed. The next page includes the companys motto of "business solutions," which is reinforced with principles of "First
in Coverage, First in Confidence, First Thing in the Morning." The overview of the company includes this statement, which relates the business directive: "Every day, we manage the flow of
goods, funds, and information in more than 200 countries and territories worldwide" (UPS, About, 2003). 4. How will technology impact the industry? Companies in this industry must dedicate large
budgets to updating and developing technology to provide better service and more products and services. For instance, in the last ten or so years, UPS has spent more than $11
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