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Essay / Research Paper Abstract
3 pages in length. The writer discusses how the mass media perpetuate unfair racial representation by means of agenda setting. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: LM1_TLCunfair.rtf
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Unformatted sample text from the term paper:
bigotry and prejudice have had a healthy existence in society for a very long time. The theory of agenda setting - which "focuses on the cognitive, indirect effects of
the mass media" (Matthews et al, 1999) - is said to represent mass medias position as societys "gatekeeper," meaning that television, magazines and newspapers collectively determine "which items of information
hold significance for society" (Tenorio, 1997), thereby deciding which social and political issues are worthy of attention and establishing an unnatural prominence of topics. Nowhere is the theory of
agenda setting more apparent than in relation to racial issues. The racial bias that exists in the media -- particular in television but also clearly apparent in music, advertisements
and all other entities -- is not created by the media but actually perpetuated stemming from a basis of social reality. While it is important to understand that the
media did not instigate such an existence, it is primary in continuing the bias. How does one deal with racism in the media? There is no single contributory
factor at which one can point a finger; rather, it is a conglomerate of facts mixed with fiction and overactive imaginations that create the stereotypical racial images portrayed in media
today. Racism, which is the belief that skin color "determines intelligence, criminality and values" (Anonymous, no date), is a dangerous concept when large entities, such as the media, possess
and routinely abuse the "power to enforce discrimination" (Anonymous, no date). In a perfect world, all entities, every race and each person would
be represented in the same fair light. However, this is not a perfect world, and people of various races and origins are not given the same fair treatment by
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