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Essay / Research Paper Abstract
This 15-page paper discusses the company Urban Outfitters, focusing on its pricing decisions and consideration and its corporate culture. Bibliography lists 6 sources.
Page Count:
15 pages (~225 words per page)
File: D0_MTurbanout.rtf
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Unformatted sample text from the term paper:
next "in" fad is tough, and many companies go out of business in their attempts to try. Urban Outfitters is not one
of these companies, however, Started as a counter-culture marketing effort in the early 1970s, Urban Outfitters today is known for its unique style, a place where people can go and
buy interesting clothes, accessories and home d?cor. As well see later on in this paper, the company has done quite well with
its brand name, so much so that there are plans for its expansion into home and garden d?cor in late 2008. But the question we need to ask ourselves here
is, can Urban Outfitters keep it up? Can the company continue operating in an economy that is in a down cycle? And furthermore, can its corporate culture keep running so
that the balance sheet continues operating in the black? In this paper, well attempt to answer these questions. Urban Outfitters - a Background
To better understand the pricing/cost issues, as well as corporate culture that is part of Urban Outfitters, a brief background is in order. The concept itself is directed
to customers that Alexandra Biesada (2008) dubs as "metropolitan hipsters." In other words, younger people, typically unmarried, higher income, who like non-conforming clothing and accessories. The target market (perhaps unsurprisingly)
lives in metropolitan areas. The stores sell casual clothes, gifts, shoes and house wares (Biesada, 2008). In addition to being highly educated, this market is one that is sophisticated and
wants acceptance by its peer group (MarketWatch, 2008). As of January 2008, the company operated 122 Urban Outfitters stores (106 in
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