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Essay / Research Paper Abstract
This 5 page paper consider the delivery company UPS and the way a recent move to gain access to China can be seen as part of a larger global strategy. The paper follows a six step plan to analyse the company, which includes a concise use of Porter's Five Forces model. The final part of the paper contains recommendation for the future of the company. The bibliography cites 4 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEupsglo.rtf
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Unformatted sample text from the term paper:
be seen as a key to this increased trade. The companies which specialise in the transportation of smaller amounts good and documents have also benefited from this increase in terms
of globalisation and the opportunities that it brings. If we look at a company such as UPS (United Parcel Service of America Inc.) then we can see ho the challenges
influence the company. To do this we will use a six step model. Step 1; Identify the Company (who what where). UPS
is a global delivery company. Founded in 1907 the company was set up as a private messenger company set up in Seattle, Washington by James E. ("Jim") Casey with
a loan for $100 (UPS, 2001). The company used teenagers to delivery messages around the town. In 1913 the company merged with a rival, Evert ("Mac") McCabe (UPS, 2001).
This marked the beginning of the expansion of the company, initially this was national, picking up commercial contracts by the 1950s. It was not until 1975 that the company
formed the golden link and received the authorisation to deliver to all 48 contiguous states (UPS, 2001). The desire to become a global
company has been pursued ever since, this has included the granting of licences to operate their own aircraft, which was first granted in 1988. By 1990 there were scheduled services
to Mexico and Asia where the company used local contracts in order to reach further into the continents (UPS, 2001). In 2001 there was the licence gained to fly their
own aeroplanes into China. The strategy that lay behind this was a very hard and militaristic strategy, the schedules were complex (Thompson,
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