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Essay / Research Paper Abstract
This 10 page paper looks at the UK mobile (cellular) telephone market and considers the patterns seen the development of the market using economic theory to explain the patterns seen. The paper includes several graphs to explain the impact that changes in supply and demand had on the industry, the impact on increased demand on profits and the way that the companies have sought to manage the supply and demand relationship. The bibliography cites 9 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEmobileUKe.rtf
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Unformatted sample text from the term paper:
emerged and sales patterns have resulted. The rise of popularity of the mobile telephone can be seen as one of the major technological developments in consumer products in the last
couple of decades of the twentieth century that underwent a fairly constrained introduction period but demonstrates that way that an industry can see rapid growth when the right factors come
together in order to simulate demand. The UK has not been alone with the pattern of rapid take up followed by renewal and replacement and new development to stimulate
demand further. If we examine the UK telephone market and look at the patterns that are seen they may be explained with reference to economic theories. Furthermore, the UK is
not isolated, the same patterns can be seen in other markets where the same factors have been resent, even when present in different proportions. The mobile communications market in
the UK is one that is increasing. The market was initially that of telephones only, but now there are increased choices for communications and wireless providers are entering the market
to provide not only voice calls, text messaging services and also data connections for both internet access as well as for the entry into third generation mobile technologies. The
market is still growing, in 2002 there were 44.1 million subscribers, which was an increase over 2001 of 2.3% (Euromonitor, 2003). In 2004 the subscribers increased to 57.3 million, which
in turn was an increase of 8.6% on the 2003 figures (Euromonitor, 2004). The services that are offered in this sector can be divided into two main sectors, the prepay
services, where credit is purchased and then used, and the contract where calls are billed and a line rental is paid for. The pre paid market is the largest with
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