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Essay / Research Paper Abstract
A 5 page paper discussing the failed strategies of Webvan and Pandesic, two Internet companies that no longer exist. “Say what you mean and mean what you say” applies at the organizational level as well as the personal one, as these two companies learned as their organizations crumbled in environments that should have been beneficial for them. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSebizFailStrat.rtf
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Unformatted sample text from the term paper:
among sales trainers is intended to relay the idea that motivation is everything. Used in all types of organizations from Glaxo-Wellcome to Mary Kay Cosmetics, the message is that
the salesperson can do everything wrong with the right attitude and still succeed. Of course the reverse of this is said to be true as well: doing everything
right but with the wrong attitude invites failure. The cases of Webvan and Pandesic could lead sales trainers to alter their use of this clich? at last. Webvan
Webvan as a service did everything "right," from offering pleasant and efficient customer service to making life easier and less complicated for customers.
The idea could have been sound, but the very premise on which Webvan was built involved changing long-standing habits among grocery shoppers. Its fans were more than willing, and
it was adding more customers at a respectable rate. In the case of Webvan, the company did not fail in spite of managements efforts, but rather because of them.
The idea behind the Webvan concept was a wonderful one for todays increasingly time-pressed families and single professionals. The individual was able
to place a grocery order online and have it delivered to his home in the metropolitan areas in which Webvan operated. In the days before the great technology selloff,
Webvan was admired for its high-tech approach to such a mundane activity as grocery shopping. Customers were able to order anything that they were likely to find in their
local supermarket, including fresh meat, frozen items and in-season produce. There was not a great price differential involved. Though the total grocery
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