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Essay / Research Paper Abstract
A 5 page paper discussing two companies that heavily participate in Internet commerce, Gateway 2000 and DLJ Direct. Overall, the promise of great success through Internet marketing has not been realized in most areas of sales, but personal computer sales and online brokerage services have been exceptions. Both are wonderfully suited to Internet commerce: Gateway's customers obviously are computer literate; DLJ Direct's customers have come to rely on the ease and rapidity of stock trading using an Internet service. Though the Internet has not reached its full potential as a sales tool, it is heading resolutely in that direction, and to the point that those companies not offering extensive online options to their existing customers may lose those customers to businesses that do. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: D0_Twocos.doc
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Unformatted sample text from the term paper:
its quality: "DLJdirect is the online brokerage of Donaldson, Lufkin & Jenrette. Trade Up to the #1 Rated Internet Broker on Gomez Advisors Internet Broker Scorecard earning the highest overall
score for ease of use, customer confidence, on-site resources, relationship services, and low costs (2Q 1998)" (www.dljdirect.com). Both concentrate on direct sales, Gateway for personal computers; DLJ Direct for
brokerage services. Gateway 2000, now the worlds leading producer of personal computers (Russo) was successful before the influence of the Internet, but DLJ Direct was created in response to
it. The Internet has contributed to Gateways continued success, and the stock trades through DLJ Direct, which is fully Internet-based, boasts a total of $23 billion in online transactions
servicing more than 350,000 online accounts in its nine-year history (www.dljdirect.com). Gateway 2000 was founded in 1985 as an upstart in the
personal computer market. The founder of the company, CEO Ted Waitt, has long been known for his unorthodox way of doing everything but increasing profits, which he has done
repeatedly over the years in which his company has been operational. It is not surprising that the company whose logo is a cow spot has been able to avoid
taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All computer manufacturers have faced
reduced revenues in the past two years as growth in the market has slowed dramatically, and Gateway is no exception. Even though the market itself has slowed, Gateway has
been affected far less than have some other manufacturers. Because of its structure of marketing directly to the consumer, Gateway remains in closer contact with its customers and potential
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